hotel presidente
visual 2016 hotel presidente towers over san josé’s bustling pedestrian boulevard since 1963. < elastica > was commissioned to rebrand an icon of the city. our work included ux design for their website and crafting an audiovisual manifesto that went viral. https://elastica-creative.com/wp-content/uploads/2024/08/hotel-presidente-mes-de-trabajo-morecomp.mp4 next project
honda summer sale
visual 2021 our pop-art obsession is revealed with this iconic campaign for outdoors and social media. graphics display the fun and sentiment around summer rides and the timeless honda brand. https://elastica-creative.com/wp-content/uploads/2024/08/2-honda-summer-sale-sun-ig.mp4 https://elastica-creative.com/wp-content/uploads/2024/08/1-honda-summer-sale-ig.mp4 next project
honda“the dreamer’s series”
conceptual & visual 2018 honda costa rica presented an original miniseries aimed at passionate dreamers who overcome adversity. each episode was launched weekly, for a warm and enthusiastic reception on all major social media platforms. https://elastica-creative.com/wp-content/uploads/2024/08/1-honda-the-dreamers-series-passion.mp4https://elastica-creative.com/wp-content/uploads/2024/08/2-honda-the-dreamers-series-challenging-spirit.mp4https://elastica-creative.com/wp-content/uploads/2024/08/3-honda-the-dreamers-series-joy.mp4https://elastica-creative.com/wp-content/uploads/2024/08/4-honda-the-dreamers-series-respect.mp4https://elastica-creative.com/wp-content/uploads/2024/08/5-honda-the-dreamers-series-dreams.mp4https://elastica-creative.com/wp-content/uploads/2024/08/6-honda-the-dreamers-series-trailer-theaters.mp4the “honda dreamers” campaign was honored with a bronze effie award due to its effectiveness and outstanding creative narrative. next […]
honda comic
conceptual & visual 2018 this is the centerpiece of the campaign that celebrates honda’s iconic 70 years – and counting. broadcasted on cinema and social media, it became a pièce de résistance for its creative prowess. the print and digital comic pays homage to the japanese manga culture. https://elastica-creative.com/wp-content/uploads/2024/08/honda-comic.mp4 next project
heineken white terrace
spatial 2017 envisioned by our head architect, mónica cirla, the “white terrace” is a vibrant space that exudes simple elegance. The lightness of its architecture blends wood and metal with lush green. every detail, from door handles to each furniture solution was all designed by < elastica >https://elastica-creative.com/wp-content/uploads/2024/08/heineken-white-terrace-render.mp4 next project
hacienda kitchen marriott
visual 2018 paying homage to costa rican traditional recipes, this rebranding draws from vernacular techniques and a tropical palette picked from seasonal fruits to inspire a dazzling menu and a rich gourmet experience. next project
florida bebidas “brain drawers”
spatial & experiential 2014 in a digital age, analog can be a rewarding experience. this is true for the “brain drawers”, an idea to educate youngsters on how to drink responsibly through an evocative metaphor. next project
expo construcción
visual & experiential 2023 the construction industry’s main event reinvented its image with vibrancy and iteration. the redesign of its logo and visual language is now current and relatable. next project
esencial costa rica valoarte
spatial 2014 costa rica’s country brand’s integration into an art gallery event was both a challenge and a joy. the resource of colorful “sondalesa” chairs created a lounge area with the feel of local and artisanal within an avant-garde ambient. surrounded by the green of the brand, the sondalesa chairs are the real protagonists of […]
el tostador
visual, spatial & experiential 2018 rethinking a whole coffee experience, from logo to brand space, where a neighborly warmth is felt across every element and narrative. next project